HAMBURGER COLOGNE

A cologne that smells like a hamburger? Some would say it's a Whopper of a bad idea. Not Burger King. The American fast food chain has released a new men's body spray called "Flame" which it says has the "scen of seduction with a hint of flame-broiler meat".

The eau de whopper, which is being sold exclusively at Riky's cosmetics stores throughout New York, cost 3.99 dollars for a 5 ml bottle. Ricky's manager Luis Bejaran said the fragrance had been a huge hit with customers searching for the perfect gift in the lead-up to Christmas.....sound bite.....

Some savvy consumers have already sought to cash in on the demand, selling the fragrance for up to 55.00 dollars (USD) on eBay. Not everyone, however, likes the idea of selling like a hamburger.....sound bite.....The Flame body spray can found at Ricky's NYC stores.